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VSAT market & technology workshop for non-technical professionals
Friday, 16 March 2007
Registration for the masterclass will be at 08:30; the masterclass will
commence at 09:00 and conclude at 17:00. Morning and afternoon
refreshments, as well as lunch, are scheduled into the day’s proceedings.
Objective
To assist new and potential telecoms users, managers and operators in further developing their knowledge of the VSAT industry. The aim is to provide both a business and a technology focus with an overall understanding of the latest in the VSAT marketplace.
Agenda
Session One – Delivering the Latest VSAT Market and Technology Issues
1. VSAT and Satellite fundamentals
Acronyms, basic system structures, network topologies & access schemes. The technologies
enabling broadband IP and bandwidth efficiency.
2. Market overview and users
Global overview, market size & manufacturer shares. Growth patterns by region & industry sector.
Decision making processes.
3. Economics of VSATs
Basic costs, mesh, star and hybrid. Product solutions, TCO, service, maintenance, repair &
upgrades. Software maintenance and enhancement, long term implications
4. The Sales Process
Value propositions, customer loyalty, access & transport, fragmented markets and customers.
Long term considerations when building a business. Pilot networks, timescales.
Session Two – Overview of New Technology Demands: IP and VSATs
5. Applications and technology fit
Applications, IP/Internet/Intranet and LANs, voice/fax, transactional, high capacity. Value based
applications, streaming media, content and application hosting.
6. Current issues relevant to consumer and SME services
Original business models, lessons learnt, modified approaches, consumer and SME broadband
service status, broadband platform evolution, standards and service economics.
7. New and emerging technologies
Ku/Ka or hybrid services and projects, target markets, bandwidth efficiencies. IP networking
enhancements, optimisation techniques, bandwidth re-use. The scale of the opportunity, users and
usage, sales strategies and channels, SAC.
Masterclass presenter:
Simon Bull
Senior Consultant
COMSYS, United Kingdom
Simon is a Senior Consultant at COMSYS and specialises in corporate networking technologies particularly direct to business satellite systems (VSATs). He has been primarily responsible for the multi-client VSAT studies undertaken by the company during the last fifteen years, including the company’s 2005 VSAT Industry Status Report. Simon founded the Global VSAT Forum, where he served as Chairman for the first two years.
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