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OPPORTUNITIES AND CHALLENGES IN THE CEE ACCESS MARKET
09.00 Opening remarks: assessing the future for alternative carriers, alternative business models and alternative technologies in the CEE access market
- Identifying and understanding specific CEE market particularities and dynamics
- Successfully positioning your wholesale or retail broadband offering in an increasingly competitive region
- Putting a value on the importance of differentiating your wholesale access offering in an increasingly competitive region
- Effectively supporting end user requirements for bandwidth, mobility and flexibility
Nadine Berezak-Lazarus, Managing Director, bmp Telecommunications Consultants
09.20 Regulatory panel: gaining a complete overview of the changing market environment
- Ensuring that regulation supports effective competition in the CEE broadband marketplace
- Assessing the impact of LLU and Bitstream developments on the region’s telecoms industry
- Understanding the WiMAX and wireless regulatory environment
- Balancing the encouragement of investment in new access technologies whilst promoting competition through local loop unbundling
Lazslo Toth, Director of Strategic Affairs, National Communications Authority of Hungary
Zdenek VanÃcek, President, Czech Association of Competitive Communications
10.00 Panel session: evaluating suitable access strategies for the CEE region – deciding which approach is best for your business
- Forming the right access strategy for your organisation – incumbents protecting their business and new entrants increasing market share
- Reselling the incumbents offering, versus LLU versus investing in alternative access technologies
- What technologies are best suited for the CEE region - will FWA effectively compete with mobile?
- Triple play, quadruple play – are bundling services the guarantee to retain customers and generate revenues?
Robert Gardner, CEO, Karneval Media
Pavel Jiroušek, Chief Wholesale Officer, CESK? TELECOM
János Farkas, Director of Regional Wholesale Division, Data Services, GTS Central Europe
Laszlo Binder, General Manager, Hungaro DigiTel
Russ Taylor, Co-founder, Ofcom Watch
10.50 Break
ACCESS TECHNOLOGY SHOWCASE
Within this pre-conference briefing, four hour-long sessions will examine the latest developments in emerging access technologies. In depth analysis will provide you with all the knowledge surrounding DSL, wireless, power line and fibre deployments, enabling you to effectively evaluate which technology strategy will best benefit your own business.
11.20 Understanding DSL developments
- Understanding the suitability of DSL as the most appropriate platform for delivering true broadband and triple play
- Assessing how new IP multi-services respond to the operators’ needs
- When and how to migrate to ADSL2+ / VDSL
Vincenzo Gulla, Marketing Committee Chair, DSL Forum
12.15 Assessing the potential for wireless access technologies
- Outlining the status and role of CEE fixed wireless operations and plotting the future migration to mobile services
- Understanding the potential of WiMAX in the consumer segment
- Economics of operating a WiMAX network
- Evaluating the success of mesh WiFi deployments
Juraj Kocisko, Country Manager, Slovakia, WiMAX Telecom
13.15 Lunch
14.30 Evaluating the power-line communications opportunity for CEE
- Exploiting the ubiquity of outdoor and indoor electrical wiring for valuable services
- Combining the requirements of operators and utilities in a viable business case
- Assessing multi-network roll outs with PLC, wireless and fibre
Ingo Schönberg, CEO, PPC AG and Chairman, Marketing, PLCforum
15.30 Building the business case for FTTx
- Understanding the economics of active and passive fibre infrastructures
- Justifying the roll-out of fibre through innovative services
- Determining services and target customers in the Central and Eastern European region – can the FTTH experience in Japan be transferred to CEE?
Hartwig Tauber, President, FTTH Council Europe
16.00 Wrap up
16.20 End of briefing | 
