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Events as a marketing channel
This is where events really come into their own. As a sponsor you can take advantage of our fully integrated and extensive marketing campaign. As you can see from this year’s campaign we used a broad spectrum of media, leveraged our global niche databases and worked closely with industry leading publishers. Depending upon the sponsorship status, a sponsor’s logo, name and web link is carried throughout the campaign and on all media types. This creates a massive amount of brand awareness for sponsoring organisations.
Then there’s the event itself. Two days with senior executives from your target market – off the page advertising and online marketing cannot offer you this opportunity.
Media
For example a list of telecommunications publications would include some of the following:
- America’s Network
- Boardwatch
- Capacity
- Communicate
- Communications News
- European Communications
- Fiber Systems Europe
- Global Telecoms Business
- Phone+
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- Silicon
- Telecom Finance
- Telecommunications Intl
- Total Telecom
- Vanilla Plus
- VON Magazine
- XChange
- ZDnet
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To take out a full-page, full-colour advert in many of these magazines would cost in excess of US$10,000.
Direct mail is a much more effective way of targeting niche markets such as this – but how do you access and acquire such targeted databases? By the time you have paid minimum orders on list rental, designed, printed and mailed thousands of direct mail pieces you could have blown a further US$10,000.
Events can provide you with a great deal of pre-event promotion, directed at your target market and then bring you face-to-face with those people. Surely this is a marketer’s dream?
For speaking and sponsorship opportunities, please contact:
Simon Reid, Project Manager
Tel: +44 (0) 20 7827 5974
e-mail: simon.reid@terrapinn.com
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